BRIEF:
Create a distinct brand identity for the National Police Dog Trials, that will work cohesively alongside all existing Police crests across the UK. These events are held annually and the unveiling of the new branding identity will take place at the 59th National Police Dog Trials, which will be held at Tredegar House, Newport, and will be hosted by the Gwent Police.
SOLUTION:
The solution that I created for this brief was a type-based scalable logo that would work alongside the Police crests as it doesn’t conflict with any of the imagery they hold. The logo incorporates both English and Welsh and will work perfectly across social media and merchandise for the events. The longevity of this design means it can be used annually at every NPDT event and it can be used in conjunction with the event names and anniversary dates.
