BRIEF:
Design an engaging, informative and educational social media campaign to get family members talking about organ donation. Create a new identity, that will work well alongside the existing Westfield Health British Transplant Games (WHBTG) logo and marketing collateral.
SOLUTION:
The #spreadtheword campaign is designed to encourage families to start talking about the subject of organ donation over their family breakfast, lunch or dinner and SPREAD the information about organ donation. This campaign will go beyond the family household and SPREAD the message of speaking out about organ donation across social media.
