BRIEF:
Create a cohesive brand for Cwmbran Hair & Beauty Spa, that can compete with other high-end hair salons in the area.
SOLUTION:
The first thing that I decided on, was a name change. A name that can be used for both their Cwmbran and Newport stores. The brand's original colours were black and green, which although unique, did not reflect the client base. I chose to go with a more feminine colour palette which is based on natural cosmetic colours. For this brand, I was able to create a cohesive social media presence which was needed to compete with local salons.
