BRIEF:
Create a behaviour change campaign to inspire and motivate students living and studying in Wales to recycle their food waste.
SOLUTION:
To encourage the busy students of Wales to recycle their food waste, I designed a rewards programme to help incentivise students to do their part in helping Wales go zero waste by 2050. Students will be rewarded when recording their food waste recycling within the Wrap UK Rewards app, students will earn points based on the amount and frequency of food waste they recycle. They will then be able to spend these points within their Universities or at participating stores across Wales.
